Since 1998 LTR has been advising the owners of large houses, castles and historic stately homes across the UK and Ireland how to prepare themselves and their properties for rental to wealthy and discerning clients from around the world. Today LTR is responsible for over 15,000 happy guests and many owners have been cushioned from financial difficulties by LTR – bringing in over £40m into the UK and Irish economies and predominantly in the rural communities.

Getting early advice can be essential in focusing funds in the right direction, ascertaining whether the project is even viable and ensuring that the right marketing steps are put in place to ensure a fair share of the small number of wealthy clients wanting that private house experience.

The market has changed dramatically in the last 15 years or so and now almost every property owner is making their house or home available for some sort of rental or event. Our clients, particularly those from the US, are looking for new and amazing experiences so it is now even more important that owners are well prepared to position themselves in the most favourable way when competing with other properties.

These are exciting times for property owners but with the increased level of competition and the plethora of practical issues on which some owners may need to consult carefully, it has never been more important to obtain sound professional advice. Helping property owners create an environment where our calibre of guests can feel comfortable and looked after is not always straightforward but is essential to the success of such projects where service is often considered as important as the choice of property itself.

About Us

Our consultancy services are provided by Andrew Loyd and Jonathan Townsend-Rose together with a small support team. Jonathan qualified as a Chartered Surveyor in 1980 and has spent over 30 years managing prestigious historic, sporting and agricultural estates throughout England and Scotland. This has given him a rare insight into the workings of these magnificent properties as well as a good understanding of the challenges involved. In 1998 he founded LTR and asked Andrew to join him. Jonathan has built up an impressive knowledge of England, Scotland & Ireland and of what the countries have to offer, as well as a keen interest in environmental issues and responsible sustainability.

After training with the Savoy group, Andrew graduated from Westminster College in 1985 with a degree in Hotel Management. This led to spells in seven different hotels in eight years, and in 1991 he was coerced to go over the 'pond' to manage the estates of some prominent East Coast families. This involved running every facet of numerous properties throughout the US & Canada and enabled Andrew to experience how the 'other half' live, the standards required and the expectations of the affluent traveller. In 1998, Andrew returned to Scotland and co-founded LTR with Jonathan, based in the Borders of Scotland.

Both Jonathan and Andrew share many property owners’ passion for fabulous houses, architecture and classic buildings as well understanding the ongoing challenge of helping them generate outside income to help finance their continued maintenance and refurbishment as they get dragged into the 21st century.

Many travel companies from all over the world look to LTR for advice on high end UK rentals and we are affiliated to and members of a number of trade associations. Since 2011 we have been the Conde Nast Traveller villa rental specialist for Scotland and are listed on Travel & Leisure’s hit list of the top 40 Best Villa Rental Agencies in the world.

Jonathan Townsend-Rose


Whether you are considering letting your house or castle for the first time, just inherited or bought a property that you think might let well or if you having been renting your house for some time and simply wanting to change direction, such as breaking out of the conveyor belt tedium of endless weddings, then maybe we could help you develop your thoughts and channel your energies and finances in the most appropriate way.

We offer experienced advice on almost every facet of the luxury rental market from effective marketing, website design, generating press articles, advertising and which trade shows to attend through to relevant Health & Safety issues, fire regulations, house layout, security and staffing levels as well as appropriate charging policies. In some cases we offer personal introductions to top US travel agents and arrange press trips to secure valuable press coverage.

The luxury rental market has become increasingly sophisticated and there are a lot of factors to consider carefully before embarking on any rental project. By working with a wide variety of estates throughout the UK & Ireland, LTR brings a wealth of knowledge and we encourage our owners to explore all their options. By offering unbiased and candid advice we can help steer you towards the right well informed decisions and enable the letting business to start off in the right way. The luxury rental market is extremely robust at the moment and offers some wonderful opportunities for property owners to help turn something that they might consider a liability into an asset that could at least cover its costs. LTR can help make this happen.

Consultancy Fees

LTR consultancy fees are structured according to your requirements. From an initial site visit and appraisal advising on the general suitability for luxury short term rentals right through to full scale viability reports, business plans and complete marketing representation and management on a monthly or annual basis.

Contact us to find out more about how your property can reach the luxury travel market:

+44 1835 824 642 info@ltrconsultancy.co.uk